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Which gender uses social media more by region? Pew Research Center regularly studies the changing information and media ecosystem in the United States. Wikipedia - Wikipedia About two-thirds of Americans (64%) say social media have a mostly negative effect on the way things are going in the country today, according to a Pew Research Center survey of U.S. adults conducted July 13-19, 2020. According to StatCounter, the current mobile vs. desktop market share worldwide is weighted more towards mobile, with 55.89% of people accessing the internet on a feature or smartphone. Social Media Usage Statistics For Digital Marketers In 2022 Key insights Daily time spent with media worldwide 473 mins Detailed statistics Time spent with media worldwide 2011-2021 489 mins Detailed statistics Time spent with digital vs.. When isolating the data to eligible users aged 13+, the average social media penetration rate is 63%. 70+ Essential Social Media Statistics for 2022 - Influencer Marketing Hub PEW RESEARCH CENTER Who uses each social media platform Usage of the major social media platforms varies by factors such as age, gender and educational attainment. Facebook, for example, has been stagnant at around 69% since 2016. And now that i saw WhatsApp is in the 3rd position of most used social media application it makes me wonder whether they forget to count Telegram also or else. Due to varying update cycles, statistics can display more up-to-date Sources: GlobalWebIndex, Pew Research, Wikipedia, Social media platforms & Kepios Analysis. For example, TikTok was on one in five devices connected to the internet in 24 months. 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Make sure your content is optimized for mobile if you want to include a significant Facebook ad campaign into the mix. Most other social media sites require users to be at least 13 years or older. Its actually YouTube, with 81% of the world using the site to some extent. The most important key figures provide you with a compact summary of the topic of "Social media usage in the United States" and take you straight to the corresponding statistics. << The most popular platforms in the United States are YouTube at 81.9% and Facebook at 73.4% among internet users aged 16 to 64. Canada has a social network penetration rate of 89 percent, making it one of the world's most connected online populations. It is a subsidiary of The Pew Charitable Trusts. Social media usage in Canada - Statistics & Facts | Statista Paid social media adscontinue tomake upimportant segments of the overall marketing plan for many brands. For many users, social media is part of their daily routine. He currently writes at ClearVoice, Motley Fool and Entrepreneur.com. All told, expect users to spend a combined 3.7 trillion hours on social media platforms in 2021. (Adobe) 48 Social Media Marketing Statistics for 2023 - 99firms In 2019 and 2020, internet users worldwide spent on average 145 minutes (2 hours 41 minutes) per day on social media, up from 142 minutes in 2018 (Statista, 2021). Please do not hesitate to contact me. The Facebook-owned and U.S.-based messaging and VOIP service is a growing powerhouse. In China, TikTok is accessed by over 600 million users daily. Talk with one of our content experts about our hand-vetted expert content writers & designers who can help you scale your content marketing efforts quickly. Source: Division of Vector-Borne Diseases (DVBD) stream 2 hours a day on facebook is hard to see, but if youre watching videos on youtube it would make sense. In 2022, Social networking sites are estimated to reach 3.96 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain. Social media looms over American life. Older teens are also more likely than younger teens to say this: 58% of those ages 15 to 17 say it would be very or somewhat hard to give up social media, compared with 48% of those ages 13 to 14. We are happy to help. ~TxZ|?p9B=\E#e&FG_N3~Bu5. 64% in U.S. say social media have a mostly negative effect on country Its thesixth most downloaded appas of April 2021. Then in 2021 Facebook had 2.89 billion users . The most important key figures provide you with a compact summary of the topic of "Social media" and take you straight to the corresponding statistics. This year, we welcome 21 CAnD3 Fellows to our Training Program family. Whats truly important when youre trying to pinpoint and locate your audience and track thesocial media marketing metricsthat are meaningful to your brand is a different question: How dedicated are each platforms users? The average household size in England and Wales in 2021 was 2.4 people per household, the same as in 2011; the areas with the highest average household size were Newham, Slough and . We are happy to help. Cdc-tv | Cdc Social Media Usage Statistics (Top Picks), The average social media user engages with, The social media growth rate since 2015 is an average of. Over the twelve months to the December 2022 quarter, the CPI rose 7.8%. (Facebook) The average click-through rate (CTR) for Facebook ads is 0.9%. /Filter /FlateDecode In this awesome statistical roundup, youll discover the latest social network data by the numbers and key demographics, heres a summary of what youll learn below: So without further ado, lets dive into the top 12 statistics you cannot miss surrounding one of the fastest adopted technologies in the last century. Either way, please jump in and leave a comment below. Whereas Asia was the most considerable social media user base growth at 16.98%, followed by Africa increasing by 13.92%. In February 2012, 81% of U.S. adults ages 18-29 said they use at least one social media site. Well, the function itself is kinda look alike with WhatsApp. Fellows 2021-22 | Consortium on Analytics for Data-Driven Decision (Identity) ; The TikTok app has been downloaded over 2Billion times on the App Store and Google Play. 2023 Social Media Statistics for Digital Marketers - SupplyGem.com Over the last five years, thetotal number of social media users(i.e., those individuals who use at least one social media site to any extent) has remained relatively stable, from 69% in 2016 to 72% in 2021. 43% use social to get breaking news. These statistics show just how successful the app has become, providing even more reason to jump on . Both college graduates and those with some college are roughly equal at about 77%, while 64% of those with a high school education (or less) use social media. Social media use can lead to low quality sleep and harm mental health. Next-level SEO training and link building strategies, 2023 Backlinko is a Trademark of Semrush Inc. Social Network Usage & Growth Statistics: How Many People Use Social Media in 2022? Social Media Statistics Details - Undiscovered Maine Time spent on the site per visit is over 10 mins. Consumer Price Index, Australia - Australian Bureau of Statistics This text provides general information. ( Statista) 98.5% of Facebook users access the platform on mobile devices. 40% of all internet users worldwide use social media for work purposes. Yet, these global statistics gloss over some significant differences from one country to another. PDF Social Media Use in 2021 FINAL 4.5.21 chart update - Pew Research Center US Social Media Usage 2021 - Insider Intelligence Hes also written for Fast Company, NBC, Inc Magazine, USA Today and BusinessInsider, among others. More than eight-in-ten Americans get news from digital devices Facebook has 1.96 billion daily active users as of Q1 2022. Teens and social media: Key findings from Pew Research Center surveys Following that, services like AOL Instant Messenger, Live Journal, and Friendster launched all paving the way for the leader, Facebook, in 2004. With over478 million active monthly users, the long-reigning queen of image curation and collection is still quite popular, especially among women who make up 60% of its userbase. However, in the US, women are the leading user base; 76% of all female internet users have social network accounts compared with 72% of all men. How to Communicate Content Marketing Wins, Word Count Trends in 25+ Industries: VoiceGraph, Head-to-Head Review: Google Forms vs. SurveyMon, What Is Teamlancing? An average of 1.3 million new users each day embraced some social media platform in 2020. Messaging App Revenue and Usage Statistics (2023) David Curry. The World Health Organization estimates global life expectancy to be 73 years. The current global average gender split of social media users is 54% men versus 46% women. Media use in the U.S. - statistics & facts | Statista Home internet and social media usage - Office for National Statistics Instagram passed 1 billion users in 2018 and showed a 5% growth rate every quarter, faster than Facebook growth rates [4]. 51% use social to kill time. Instagram Is the Current Fastest Growing Social Media Platform. Even though Facebook and YouTube currently dominate the online marketing space, Instagram is a fast-rising star. 70% of the US population has active social media accounts, with a year-on-year growth rate of 3.1% from 2019-2020. Women outpace men here 15 to 10. There are now an estimated 4.20 billion social media users globally, according to the Digital 2021: Global Overview report. Social Media Users in the UAE. TikTok had 1.2 billion monthly active users in Q4 2021 and is expected to reach 1.8 billion by the end of 2022. Follow these links for more in-depth analysis of the impact of social media on American life. We gathered this data from a variety of different sources. 1615 L St. NW, Suite 800Washington, DC 20036USA >> But when it comes to social, a huge 99 percent of users connect via mobile, and just 1 in 5 use a . Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Social media usage gains from 2020 have largely ended. In Twitters case, that CTR drop was a fairlysharp61% drop over 2019 figures. As measured by engagement levels, its video, even though video only represents about 3% of all Facebook content. Canadians' assessments of social media in their lives - Statistics Canada Some lawmakers in the U.S. have argued that the platform is too powerful and should be broken up, and in late 2020 the federal government and 46 states (as well as the District of Columbia and Guam) sued the . Theres much less variation between users at various income levels, with users at each of four levels hovering between 65% to 78%: Likewise, theres not much difference between users with varying educational backgrounds. Find your information in our database containing over 20,000 reports, third-largest social media audience worldwide, found its largest audience with women aged 25 to 34 years, followed friends, family, and people they knew, 67 percent of social media users in the U.S. claimed to use social networks, TikTok was the most downloaded app in 2021, Snapchat, Instagram, and TikTok will remain close competitors, 59 percent of Americans said that they believed the accusations, 39 percent of U.S. survey respondents said that social media was bad for society, too much pressure to be perfect on social media, 94 percent of Americans saying they know of each of these platforms, users in the U.S. said that they used Facebook, TikToks buzz score rating lies at 38 percent. CIPD Knowledge archive | CIPD There was a similar story for the adoption of smartphone use also, doubling to almost 42% in the same period. White and Black adults include those who report being only one race and are not Hispanic. The Internet and the Pandemic | Pew Research Center Thats why itsvitalto keep up with the demographic and usage data for the platforms you use in your digital content strategy. ; Social Media Facts 2022 on Signal. Get in touch with us. Over three billion people have used messaging apps in 2021, making them one of the most popular app types. 5.07 billion people are using the internet. Your email address will not be published. There are 3.6 billion active social media users, and that number is projected to increase to 4.41 billion by 2025. Statista assumes no Over200 million small businessesare active on the site using its various services such as Groups, Pages, Messenger and chat bots. Social Media Usage Statistics in 2021. Given its demographically and geographically broad user base, its no surprise that Facebook dominates as a social media ad platform. Clicking on the following button will update the content below. This report focuses on Americans' usage of different platforms to watch TV content. Surprising to see how many accounts the average user has although the monthly usage figures suggest that actual consistent use will be marginally lower for a lot of them. Social network platforms almost tripled their total user base in the last decade, from 970 million in 2010 to the number passing 4.48 billion users in July 2021. Creators who build active subscriber-based channels areearning substantially more revenuethan in years past. In 2020, the total number for social media ad spending was $40.34 billion. CORRECTION (Jan. 11, 2022): A figure from a 2012 survey was previously incorrect in the Who uses social media chart. Social Media Use in 2021 | Pew Research Center Youre welcome, Andrea. No longer the exclusive province of high school students showing off their latest dance moves, this China-based video-creation/editing/sharing app is growing globally and enjoys689 million usersworldwide. Note: Respondents who did not give an answer are not shown. According to the latest statistics, a whopping 98.98% of the UAE population remain active on social media. When looking at the number of people growing by region, Europe had the slowest activation of new active users at 4.9%. The Future of Freelancing , 100 Motivational Quotes: The Power of Words in , 27+ Quotes About Change: Powerful Lessons to Re, Infographic Best Practices: Infographic Best Pr, Should Freelancers Charge Per Hour, Per Word, o, Faster Content Marketing: How to Speed Up Your , 69% of those making less than $30k per year. Sources: Data Reportal, BankMyCell, Statcounter. TikTok Revenue and Usage Statistics (2023) - Business of Apps (Wordstream) The average cost per click (CPC) for Facebook ads is $1.72. The total number of channels earning at least $10,000 annually increased by 50%, while the number of channels earning at least $100,000 jumped by 40%. Below we have the frequency of visits Americans have to these popular social media sites, all platforms other than Twitter get at least half of their users visiting the platform every single day. The professional networking site reports766 million total users, with about 310 million of those being active monthly users. With430 million users, its more popular in the U.S. than in other countries. TikTok has been downloaded over three billion times. 92.1% of internet users connect via mobile. The world's population is 7.99 billion. According to Statistas data from 2020, the most active country is the U.A.E., with 99% of its population using social media. 1:11. Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns. 10 Social Media Statistics You Need to Know in 2022 [Infographic] - Oberlo Results from a new Pew Research Center survey of U.S. adults conducted April 12-18, 2021, reveal the extent to which people's use of the internet has changed, their views about how helpful technology has been for them and the struggles some have faced. Almost90% of users access the site using a smartphone or other mobile device. Broken down by age, there is significant generational variation: Users of YouTube and Facebook may outperform other platforms in terms of total users but if youre building a younger audience, youll be more likely to find them on other sites. Social media refers to digital platforms that allow users to create and share content (e.g., text-based posts, photos and videos) and online profiles, and to interact with other users. Read our research on: Congress | Economy | Trust in Media, MORE FACT SHEETS: INTERNET/BROADBAND | MOBILE TECHNOLOGY. 4.33 billion as of early 2021. Published by S. Dixon , Oct 18, 2022 Key insights Number of social. For example, Facebook reports the average revenue per user would be $41.41 for signing someone up in the US; however, in the Asia-Pacific region, that figure lies at $3.57. LinkedIn is a professional networking site and is the top social media platform for B2B social media marketing.