the role of the public information officer fema

For more information on AP style, go tohttp://www.apstylebook.com. This course has presented you with tools that PIOs can use to communicate, the steps to develop a campaign to prepare your community, and ways to effectively provide critical information during an emergency. Determine information to be communicated to the public. User: The Public Information Officer: A. Interfaces with the public and media and/or with other agencies regarding incident-related information requirements. Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. They heighten awareness of community hazards and encourage the public to take steps to become more prepared. that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. It may be a good idea to record how many news releases you sent out, but the amount of media coverage you receive (e.g., column inches, mentions on news programs, and number of radio interviews) is more indicative of success. Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. The ability for readers to leave comments in an interactive format is an important part of many blogs. 140-character stand-alone micro-blog statements. B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. Blogs to cover events as they are happening. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5. %PDF-1.6 % An important part of the PIOs relationship with the media is knowing what they want. Serves as an advisor to the Incident Commander. This lesson introduced you to the steps to create a preparedness campaign: These steps will help you develop a campaign that will inform the whole community about the importance of being ready and preparedness steps to take. We wanted questions answered, we wanted stories to be able to do, and we had one place to go to and that was great. ., Example 2:There is more severe weather on the way as a large storm cell is moving across Livingston Parish into EBR. It was absolutely the very best thing we could have done. Evaluation is crucial for judging the effectiveness of a public awareness campaign. . Identify contacts and sources that are relevant to your organization. Chris Mrela wrote a dynamite report on this a couple of years ago. FEMA IS-29: Public Information Officer Awareness Answers. For highly visible or controversial matters, it might be best to have a leader in the organization speak. (Unit 3), List the steps of the 8-Step Model for Strategic Communications. Technology has a great impact on your ability to manage the message. Although its meaning has changed slightly over the years, it refers to a human corpse mysteriously reanimated to serve the undead. The role of the public information officer A. is strictly dictated by the National Qualification System position task book. Primary audience: FEMA IS-29.A is designed for the new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. 19. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. Its not complicated; its very easy for them, which makes for better reporting. When will you implement your campaign? Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media. The Governor is continuing to monitor the situation. Verdi White: The two functions and people that I need to have with me when Im out here doing anything is I need to have a finance person and I need to have the Joint Information Center. There are all kinds of emergencies out there that we can prepare for. Construct and deliver an appropriate crisis and emergency risk message. Tornadoes or wildfires in neighboring States may increase your communitys interest in preparedness. I would urge you to be careful whenever you travel, Smith said. * The social media links provided are for reference only. Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. University of California, Merced hiring Public Information Officer if4-0lP,H^F1!P`8FF@T br.afQP0G@U@} )F%H (wtP9 lF `PFn*Lks]k^s9LgsXxh|s ]bpa Social media sites help disaster survivors look for lost family members and pets, and provide information on where to get assistance, where to find shelter, and how to give aid. Demonstrating an understanding of media needs and operations. Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. Communicating factual information with the public is the most important job function of a PIO. A well-executed interview will likely not A. advance leaderships goals. While it is not the responsibility of the PIO to provide food or facilities for the media, a little kindness in this area can go far in building a positive relationship with the mediaespecially if the incident occurs in a remote area where few if any comfort facilities exist (e.g., if the incident is in a remote field, a porta-john will go a long way in making friends!). What problems are you having in your community? Contact commercial vendors to identify contacts and the process for news releases. If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. 16825 S. Seton Ave., Emmitsburg, MD 21727 Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. (Unit 2), Describe the types of written products used in public information activities. Work to keep them out of danger as you would any member of the public. D. should be knowledgeable, assertive, credible, flexible, able to perform under pressure, and accessible., 10. It is important to prepare each person to ensure your message is consistent. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. Allows access to one media representative from television, radio, print, and Internet to a restricted area. Prior to establishing the location for this media area, ask yourself the following questions: Another method you may need to employ to manage the situation is a media pool. What is the community sentiment toward your organization or the issue? You should set a realistic deadline and interim benchmarks, as needed. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. Walter Monsour: So, the message was managed extremely well. In the next lesson you will learn how to communicate effectively when an incident happens. A PIOs proactive approach to public information enhances credibility in messaging. Leaves the decision as to who will be in the pool to the media. You can learn how to protect yourself from heat with some resources on our website including our Heat Brochure, Heat Related Illness Tips for Schools and our newly revised Heat Emergency Response Plan. News releases are one of the most commonly used tools for PIOs. Always connect with the Incident Commander before making any statement to the media. Campaigns are usually multifaceted, combining events and various media to get the message out. The press saw it. Examples of JIS configurations are: The previous examples of JIS configurations demonstrate that sometimes a location is needed to facilitate the operation of the JIS. nEAH {27(L( o 5UR\sR%or=uG5($#MJ (2*8T-\< An important difference in these evolving media is that anyone can report the informationit could be a reporter, you, someone in your organization, or anyone in the public. In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. Public Information Officer Jobs and Salary The media will want to get as close as possible to get pictures/audio/interviews. For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. Mayor Holden: Sometimes you have to get your story out very quickly. Having clear goals is the foundation for your campaign. PIOs shouldA. compile a go kit to allow for lengthy deployments to a long-term incident. People use technology to tell others that they are okay. 1. Serves in an ICS role 2. FEMA-NIMS@fema.dhs.gov NIMS Basic Guidance for Public Information Officers 2 II. Resident/Non-Resident, Trainer Program, etc. The news media and local government ask the community to send videos and photos via social media, email, and text messages. Spelling- and grammar-checking tools (printed and computer software). In such a scenario zombies would take over entire countries, roaming city streets eating anything living that got in their way. Describe the role of the Public Information Officer (PIO) in an emergency. Public information is a vital function in disaster operations that . The news release should use the inverted pyramid as illustrated below. As part of conducting research, you have identified populations in the community who are vulnerable and need the information from your campaign. At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). Admissions Fax: (301) 447-1658, Independent Study Program Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. Break your ideas into one subject per sentence.

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